All men dream: but not equally those who dream at night by a dusty recess of their minds wake in the day to find it was vanity; but dreamers of the day are dangerous men, for they may act their dreams with open eyes, to make it possible.
Author and Archeologist
Ralph Lifshitz used to dream with open eyes to be an actor on basis of his childhood hero’s, it can be very much said that he was infatuated with their lifestyle and they’re larger than life on the screen. When as a kid being asked what he wanted to be he gave a single word answer “millionaire”. It would not be wrong to say that he had his dreams set to be the guy with a lavish lifestyle who can have whatever he wants.
Ralph served in the army for two years and had known hardship for long before being in the army, later moved on to work with BROOK BROTHERS as a salesman for a TIE Company and convinced his company president to let him start his own line of the company.
Birth of POLO originated from his ability to see people perception about the sport. He saw people dressed in their best attire come to watch this game of ponies, leather, silver and tall blondes with the huge hat’s his thought was “we are exposed to fabulous things”.
He started his clothing with plain and simple shirts for men with polo player riding his pony and going for a shot as emblem printed over it. The emblem of polo player was a charm in itself to attract a lot of customers, as it denoted masculinity and a class with simple and plain elegance.
At the time when it was the norm for the plain and simple, Ralph moved on to give the world with brighter and colorful neckties.
Starting from single “drawer” from a Bloomingdale’s showroom in the Empire states, he made the deliveries himself. His radical approach was a winning situation.
Ralph took the company public in 1997, a decision he scuffled with did he wanted shareholder and board in the company; he still controls 81.5% of the voting power.
Today Ralph is worth around 5 billion and owns one of the best collections of luxury and high-end cars in the world. His success was his ability to feed people with the desire of being special if not with being in the sport than rather have being printed over their clothes.